OpenView Labs

NOVEMBER 23, 2021

A product’s competitive advantages can be the result of superior features, proprietary technology, standout performance, better design, and even stellar customer service. . Standing Out in a Crowded Marketplace: Practical Tips and How To’s. Does Your Product Need Its Own Category?

Marketplace as a Service 74

Marketplace as a Service Pricing Growth Marketing Engineering 74

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.

SMB 187

SMB Scale Startup Marketplace as a Service 187

OpenView Labs

JULY 12, 2019

And if we go back a little further into the history of direct response marketing, we can see how pioneers in the space laid the groundwork for contemporary direct-to-consumer brands like Bonobos and Dollar Shave Club. But now, it’s more accurate to describe marketing as a spectrum. There are several factors driving this shift.

Data 52

Data Marketplace as a Service Advertising Branding 52