Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.
OpenView Labs
JULY 12, 2019
And if we go back a little further into the history of direct response marketing, we can see how pioneers in the space laid the groundwork for contemporary direct-to-consumer brands like Bonobos and Dollar Shave Club. But now, it’s more accurate to describe marketing as a spectrum. There are several factors driving this shift.
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