Audacix
AUGUST 17, 2022
Until, of course, you stumble upon and adopt the pentest-as-a-service approach to security. This is precisely the outcome that the pentesting-as-a-service model of application security provides to fast-growing SaaS companies. Table Of Contents What is penetration testing as a service (PTaaS)?
Andreessen Horowitz
OCTOBER 16, 2023
One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. So in that shift from product-market fit to product-market-SALES fit, how much should you optimize your go-to-market for product… and even the other way around?
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OpenView Labs
JANUARY 27, 2021
But how exactly someone builds a strong developer brand like Stripe remains a mystery to most. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software. How Stripe Built a Sales Organization to Successfully Sell to Developers.
Frontegg
DECEMBER 2, 2021
A few weeks later, we were already running a beta version of the first product capability-as-a-service for a design partner. When building a company 5 years ago, the sales motion and who’s going to be the user/buyer/champion for a potential deal was pretty clear to the founding team. Your product needs to support top-down (demo?POC?Sales)
SaaStr
APRIL 16, 2020
How does PagerDuty think about brand marketing? What are the challenges with brand marketing? I’m looking after marketing, so events, brand marketing. It was really a cross-functional effort with sales and marketing and product and a growth team that’s responsible for all our digital and web presence.
SaaStr
JUNE 27, 2019
The second is adoption of DevOps practices, and the third is a focus on a digital customer experience. It was an inside sales team calling on all regions around the world. I’ll start with some of the easy ones on the sales side. When we were SMB focused in the early years, our sales cycles were quick.
CustomerSuccessBox
FEBRUARY 28, 2022
Although it is a company providing telecommunication services it takes real charges and has managed to keep its margins high as a software company of about 52% at $2B in ARR. For the cloud-scale applications, Datadog monitors the servers, tools, databases, and services, with a data analytics platform that is SaaS-based. Best Practices.
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