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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

403: Sam Taylor is the VP of Sales and Success @ Loom, the startup that helps you get your message across by making it easy to record instantly shareable videos. As for Sam, prior to Loom, Sam spent over 4 years at Salesforce following their acquisition of Quip, a startup Salesforce acquired for $750M where Sam was also the 1st sales leader.

Scale 177
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10 key lessons SaaStock18 attendees picked up

SaaStock

Which is why you should sign up for the 2 for 1 Insider Sale and get two people for the price of one. Black Holes: these are ideas that take up a lot of company effort while offering poor ROI. Work on developing your brand. You can use them the next time you need to convince your manager brand investment makes sense.

Scale 103
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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Maggie Hott , Director of Sales at Webflow. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. Webflow’s Maggie Hott on building a scalable sales team from the ground up. Janeen Uzzell , COO for Wikimedia Foundation.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. They sell that product to general councils, operations teams, and deal desks. Subscribe to the Sales Hacker Podcast. They sell that product to general councils, operations teams, and deal desks.

Scale 108
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

And whether it’s Algolia, Gainsight, New Relic or anything else, you’re being measured on value, not just adoption and at the same time, even outside of COVID, there’s all these other trends happening. Nick Mehta: Power of the developer, or the API economy, both of you play very much in both those trends.

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From Freemium to Explosive Growth in a Crowded Market – 8 Years of Learnings with Zoom (Video + Transcript)

SaaStr

But also, as a sole founder, you also can make a decision in a very timely manner. Not only for the product side, but for the sales and marketing side. Mallun Yen : So, you were an engineer by training and then you became an engineering leader, as the CTO of Webex, and then you became a CEO. Speed is everything. Eric Yuan: Yep.