Tokens as CAC - Are Crypto Companies More or Less Efficient in Acquiring Customers?
Tom Tunguz
DECEMBER 16, 2021
When a user spins up a validator to verify transactions on a blockchain, stresses the testnet and is rewarded with tokens, stakes tokens to generate yield, burns tokens to transact, or receives an airdrop for tweeting, a cryptoco expends tokens to acquire a customer. For Edison, Tungsten worked best.
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