Point Nine Land

APRIL 24, 2019

For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. When companies don’t start with a retention strategy at its core, the potential revenue loss is staggering. Meet Brightback: We’ve automated customer retention Brightback is the solution for customer retention at scale.

Retention 76

Retention Strategy Sales Hiring Scale 76

SaaStr

NOVEMBER 30, 2023

With over a decade of data from qualitative learnings and insights amassed through a network of leaders, ICONIQ deep dives into what it takes to succeed at GTM throughout the four stages of growth. The key drivers, in order, are: Revenue growth. Not just growth itself but the predictability of that revenue.

Scale 232

Scale Sales Hiring Scaling Outsourced Development 232

OpenView Labs

DECEMBER 13, 2019

What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. 2019 Expansion SaaS Benchmarks. Our 2019 Expansion SaaS Benchmarks Report is live! Somehow, NPS has become synonymous with retention. Check it out!

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

DECEMBER 21, 2020

Companies will make retention a priority: customer retention, training retention and institutional knowledge (or history) retention.”. More companies will try to integrate a product led growth approach into their SaaS software to accelerate sales, simplifying the process and cut down on P&L from field sales.”.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

User Pilot

APRIL 7, 2021

You can find your user engagement metrics by figuring out the positive and negative behavior in your product, benchmarking this behavior with your power users and power features, then measuring it through cohorts and your product analytics tool. Focusing too much on their initial conversion rate and not enough on retention.

Engagement 92

Engagement Metrics Scale Benchmarks 92

OpenView Labs

FEBRUARY 2, 2021

Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. Content marketing will drive user acquisition.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

JANUARY 14, 2020

Companies with a PLG strategy – think Slack, Expensify, Atlassian, and Dropbox – rely on product features and usage as their primary drivers of customer acquisition, retention and expansion. They forgo spending large sums on traditional marketing and sales activities. Metrics and Benchmarks. Metrics and Benchmarks.

Scale 62

Scale Benchmarks User Experience B2B 62