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5 Holiday Promotion Strategies for SaaS and Software Sellers to Increase Customer Lifetime Value

FastSpring

They allow current users to gift a subscription to their friends and family members for as little as $1. Gift subscriptions work well for MacKeeper, which makes cybersecurity software. Gift subscriptions work well for MacKeeper, which makes cybersecurity software. MacKeeper runs the same holiday referral campaign each year.

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What is subscription fatigue & how to prevent it | ProfitWell

ProfitWell

If you take a moment to think about it, can you confidently tell somebody how many subscription services you're a member of? Even if you can list off every subscription service you're a die-hard fan of, you may eventually find yourself feeling dissatisfied on a mission to sign up for even more subscriptions.

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Get Better PayPal Analytics with Baremetrics

Baremetrics

This is why PayPal users love Baremetrics, the ultimate business analytics solution that helps SaaS and subscription businesses monitor and understand subscription data. Recurring Payments Profile Report s are accessible to merchants or payment processing partners who have already integrated the Recurring Payments Product.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. B2C vs B2B B2C companies like Netflix and Amazon Prime tend to have higher conversion rates on trial subscriptions — 93% and 73% respectively. to 29% depending on the industry.

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

Last week, I canceled an annual SaaS subscription (I had three weeks left until renewal). Interestingly, even though I paid for a year-long subscription, the company didn’t let me keep the last three weeks of access to its premium features. This action will immediately downgrade your subscription. Check out the interview here.

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Subscription economy: why businesses rely on people, not products

ProfitWell

Over her more than twenty-year career, Amy Konary has become an expert within the SaaS subscription space. She saw the importance of the subscription economy since her time as an industry analyst for IBC, running the practice on SaaS there for 19 years. The modern subscription economy is different than the software industry of old.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

This is because using a customer-centric definition highlights the key operational differences that drive strategic decision-making at these businesses as well as influencing the relevant performance indicators for them. Business to Consumer (B2C). Enterprise. SMM SaaS Company Overview & Market Dynamics. eCommerce Marketplaces.