Intercom, Inc.

DECEMBER 21, 2021

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Productboard founder and CEO Hubert Palan on mastering product strategy. Far too many businesses rely on early-on hunches to inform their product strategies. Later’s Farhan Virji on adapting B2C support strategies for B2B teams.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

ProfitWell

JANUARY 2, 2020

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. Different audiences require different targeting strategies. B2C subscription sales. Let’s dive in. Focus sales based on your target audience. Market data.

B2C 52

B2C Subscription Payment Features Payments 52

SaaStr

NOVEMBER 21, 2019

So the actions are define and design the funding strategy seed extremely well. I think it’s more around a consciousness of what you know, or what you may not know, and then hiring around it to become successful. It’s known that you can probably sell those first couple of contracts. ” That’s not proven.

New CTO 147

New CTO Sales Hiring B2C CTO Hire 147

Mucker Capital

APRIL 6, 2023

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JULY 2, 2020

Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. B2B and B2C SaaS and Subscription Report. Why You Need to Review Your Pricing Strategy Today (and How to do it Right). The Price is Right: Essential Tips for Nailing Your Pricing Strategy.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

SaaStr

MARCH 1, 2019

While most of us assume M&A happens late stage, Teddie gives a list of reasons why you should use M&A in your growth strategy. I used to be a CTO and operator, co-founder of a SaaS start up. That’s like an extremely important thing because you don’t want to be a dual brain company for a real long time.

Outsourcing Services 107

Outsourcing Services Sales Hiring CTO Hire Technical Review 107

Teamgate

JANUARY 14, 2019

Working in-house for startups is often ‘a one man job’ as you do everything: from general comms strategy to media placements and everything in between (social media, product descriptions, attending / organising events, etc.). It takes time to kick in, and it is fragile. How to create a PR strategy and set a budget for it?

Interviewing 81

Interviewing Startup Technical Review Technical Advisors 81