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The B2B Marketplace Funding Napkin 2021

Point Nine Land

To add to this, B2B marketplaces tend to have various different business models (commission, SaaS, not monetizing in the beginning), which makes it very difficult to come up with one-size-fits-all metrics for each funding round. Experienced VPs with a track record of building successful companies have been hired across multiple functions.

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Be Careful Hiring “Dualies” — Folks That Are a VP of More Than One Thing

SaaStr

Anyhow the one thing I learned, beyond getting help screening and hiring for these positions from domain experts, is to look for Flags. For signs the prospective hire just won’t work out, no matter how strong they might look on paper. Game Developers / Folks That Have Only Done B2C. Why join a start-up? Not for start-ups.

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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

We’ll talk through the importance of audience targeting, the kinds of resources that are helpful, and the ways to differentiate between B2C and B2C sales. The most important distinction you can make between different customers is whether your company is selling to individual customers (B2C) or to businesses (B2B). Let’s dive in.

B2C 52
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Is Seed the new Series A? (Video + Transcript)

SaaStr

Emilie : The way I see it, the bar is higher because on the … because of education, there has been a metrics war. So what we see when our companies are pitching to investors is that you know what metrics investors will open the email. Everyone probably knows all the metrics that Jason talks about.

New CTO 147
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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

B2B and B2C SaaS and Subscription Report. Time and time again SaaS companies are promising customers that they will save hundreds of thousands of dollars, but their pricing strategies are only capturing a tiny fraction of that savings. The Value Metric: Optimize Your Pricing Strategy for High Growth.

Pricing 135
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Why 2019 Is The Year Of Growth Engineering In SaaS

Hull

These roles are filled by engineers that roll up to the CMO/COO (not CTO) as part of a growth team. Ad tech and our B2C peers have been able to precisely profile and engage consumers for years. Since this is a post about engineering, here's the obligatory "we're hiring" plug, including growth engineers.