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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

Security affects every function across your company: from onboarding and offboarding to encrypting data and managing endpoints. Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? Don’t skip on automation.

Scale 211
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Beyond Frankencloud: living with your once and future SaaS architecture

CloudGeometry

When you treat your cloud provider as a fractional colo. The B2B SaaS arms race will be won by those who can consistently translate technical debt into development versatility: adding new features, integrating new data sources and workflow integrations, trying new technologies, retiring locked-in dependencies.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Startup 52
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.

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QBR (Quarterly Business Review) vs. EBR (Executive Business Review): And the Winner Is…

SmartKarrot

These annual executive business meetings are a wonderful time to discuss contracts. Whatever suits the customer would be the right time. If the product is very technical, you can even include the CTO or such C-executives to get the best outcomes. Discuss terms of renewal. Things to Do while holding a QBR/EBR session.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online.