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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. Listen to the rest of the interview here. Paul Adams , SVP of Product at Intercom.

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

To get more practical, I recently interviewed over 10 SaaS companies and asked them 4 questions: Which platform(s) do you use to run your community? . Your online community may become your first destination for interviewing company representatives, turning those answers into articles, and improving your organic rankings. #2

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

Evernote’s CTO on Your Biggest Security Worries From 3 to 300 Employees. You can also read the full transcript of the interview, which has been lightly edited for clarity, below. Liam: Why is it so important for B2B companies to be SOC 2 compliant as they scale? Caught your interest? SOC 2 compliance: A Beginner’s Guide.

Scale 211
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

How does Bob think about when is the right time to hire a Head of Partnerships? Where do most startups go wrong both in hiring for partnerships and in the engagements themselves? Below, we’ve shared the transcript of Harry’s interview with Bob. 298: Startup success is not exclusive to Silicon Valley. Harry Stebbings.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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Three million downloads and counting: Inside Intercom reaches a podcasting milestone

Intercom, Inc.

What started as a series of interviews by co-founder Des Traynor soon bloomed into hundreds of episodes where we explore how businesses are driving growth through customer relationships and how to build successful products at scale. I’m recording the first in what I expect to be a series of interesting interviews.