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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Customer interviews are a powerful tool that can help you better position your B2B product to attract and retain more customers. B2B marketing is much more complicated than consumer marketing. That’s because B2B businesses address particular niches, where customers don’t spend as much time online. Let’s dig in!

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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. My co founders and I were software developers, so we knew how to write the code, to build the website, to build the learning platform, to build the video distribution model. So, let me walk you through that. We said, “Well, we think we can do that.

B2B 132
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

I was planning to become a war correspondent, as was my role model and inspiration Anna Politkovskaya , but when the time came and I was invited to join a group of journalists from a very reputable broadcasting team to go to Palestine in 2010, when I was still at university, unfortunately, I had to reconsider my life choices.

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2021 in conversation: Learnings from the podcast

Intercom, Inc.

Will Larson , CTO of Calm. Des Traynor , Co-founder and CTO of Intercom. Later’s Farhan Virji on adapting B2C support strategies for B2B teams. On the surface, B2B customer support issues might look quite different from those of B2C. Webflow’s Maggie Hott on building a scalable sales team from the ground up.

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PODCAST 129: The Keys to Building and Scaling a Company from Scratch with Vishal Sunak

Sales Hacker

Today on the show, we’ve got Vishal Sunak, CEO and co-founder of LinkSquares, a company that applies AI to your contract. They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. Who is Vishal Sunak and what is LinkSquares?

Scale 107
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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.

Scale 211