B2B Marketing Funnel: What is It and How to Build One?
User Pilot
OCTOBER 6, 2023
In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. Go through each stage of the funnel and map out the touchpoints that are involved in them. But how can you use it?
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