AWS Marketing Marketplace as a Service Strategy 
SaaStr
MARCH 31, 2022
What you’ll see in that cloud spend box is actually Gartner’s 2020 estimate for infrastructure as a service spending for companies, which was $50 billion. And if you also look at the platform as a service category, that’s also an additional $50 billion of spend, and that’s typically with those same vendors.
Stax
APRIL 18, 2024
Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. SaaS, or Software as a Service, companies host and deliver software applications over the internet on a subscription basis.
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CloudGeometry
MARCH 22, 2022
First, SaaS is a business strategy, not a technology strategy. Part 3: Measurement One of the great breakthroughs of SaaS as a business strategy is in how it puts users and subscribers front and center of software development and keeps them there. The winners offer a better and faster way to solve customer problems.
Intercom, Inc.
FEBRUARY 26, 2018
It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. Basic marketing and selling at a global scale is becoming easy too.
Intercom, Inc.
DECEMBER 13, 2018
Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. It’s important to find your niche. They brought 140,000 employees to the platform.
Intercom, Inc.
AUGUST 1, 2019
“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Short on time? Let’s talk about that.
SaaStr
MARCH 17, 2023
This can make it difficult for software buyers to determine what is real and what is marketing. That’s a big challenge for vendors because your website is your channel to the market, and how can you add value when buyers don’t trust you? Should you purchase through a third-party marketplace? SaaS changed that.
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