SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. AWS can’t support 20 partners equally. That’s a high value for AWS.

AWS 214

AWS Scale Sales Hiring Marketing 214

SaaStr

NOVEMBER 24, 2021

Pothole #2 – Increasing Pricing Rate Without a Sustainable Moat. Raising prices might seem like a quick win to grow your revenue, but it’s critical to bear in mind the effect increased prices will have on your sales cycle, close rates, and disruption risk. Sell it to your market for half the price.

Sales Hiring 193

Sales Hiring Scale Compensation Sales 193

SaaStr

DECEMBER 27, 2023

Customers range from AWS skills-builder platforms with billions of users to Zoom using it for customers and employees. A Lesson Learned: Don’t Undervalue Your Product A lesson learned from growing a company to $1B is spending more time thinking through pricing strategically and doing it sooner. Let’s dive into it.

Sales Hiring 207

Sales Hiring Scale SMB Outsourced Development 207

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. The reality was that they were heavily relying on the enterprise deals closed by the leadership team. The product grew more mature, with three main functions: data collection, data warehouse, and data analysis. .

Sales Hiring 276

Sales Hiring Data AWS Leadership 276

SaaStr

MARCH 22, 2023

Ed Lenta, the SVP and GM of Databricks, had the rare opportunity of scaling three hypergrowth companies — VMware, AWS, and Databricks. You need to marry your go-to-market strategy to specific commercial structures that you, as a SaaS company, decide to offer your customers. Of course, we all know how that turned out.

Scale 200

Scale Scaling AWS Sales Hiring 200

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. Loving our podcast content?

Sales Hiring 204

Sales Hiring Scale Technical Review Outsourcing Services 204

SaaStr

JUNE 15, 2021

We’ve done a ton of terrific sessions with the Twilio leadership over the years, including 4 different deep dives with Jeff Lawson, CEO and co-founder. How sales worked, how pricing worked, how billboards work, and more. I think of developers as the strategy to get into the market for whatever you’re doing.

Scale 296

Scale Underperforming Technical Team Engineering Wireless 296