OpenView Labs

DECEMBER 2, 2020

As a newcomer with a fresh take on the database, they needed a way into an already crowded market. Francesca Krihely , current Senior Director, Developer Experience and Growth at Snyk, was Director of Growth Marketing at MongoDB when the company built its first developer community.

Marketing 54

Marketing AWS Scale Development 54

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. We recently published the third iteration of our PLG Market Map that includes over 300 SaaS organizations.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

OpenView Labs

FEBRUARY 2, 2021

Content marketing will drive user acquisition. Content marketing may sound like old news but it will remain indispensable in acquiring new users even beyond 2021. According to Alex Birkett, Growth Marketing Manager at HubSpot: “Content marketing is clearly a powerful way to grow a business. That’s not in dispute.”

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sylvia Ng

FEBRUARY 17, 2016

Experience with Growth Hacking including retention. Solid Growth Framework knowledge. Proven ability to scale a start-up from the ground up. Relevant experience in working for (or with) a fast-growth consumer start-up from conception through commercial launch. At least 1 year experience in growth hacking tactics.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Sales Hacker

FEBRUARY 2, 2024

Staying quiet on go-to-market topics isn’t exactly my style – so let’s get into it. One thing we’ve learned in helping our founders and operators scale their businesses is that cash is one of their most precious resources. Sponsor shoutout: Flex. Cashflow is the lifeblood of a business. Read about their debut to the world.

Metrics 91

Metrics Revenue Scale Marketing 91

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them. Then, any marketing budget or any acquisition effort you do at large scale is not wasted.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. And so why is this important?

Cloud 167

Cloud Scale Finance Retention 167