OpenView Labs

FEBRUARY 2, 2021

almost exactly a year ago, nobody knew how exactly it’d affect the software industry. Though a few companies like Zoom experienced tremendous growth, most did all they could to prepare for the worst. It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

DECEMBER 13, 2019

What is Product Led Growth? How to Build A Software Company in the End User Era. What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most powerful buyer. Product Led Growth Market Map.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Growth is not really secondary. That's the buyer “aha!”

Startup 52

Startup Scale CTO Hire Outsourced Development 52