OpenView Labs

FEBRUARY 2, 2021

It’s now time for companies to put their foot on the gas and get back to hyper-growth—and those who don’t risk being left in the dust. The report’s authors already laid out how to get back to hyper-growth , and their article inspired me to share my predictions for 2021’s most important product marketing trends: 1.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

OpenView Labs

DECEMBER 13, 2019

Everywhere you look there are dominant SaaS companies with thriving products. That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Market Map. SaaS is now ubiquitous.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Mucker Capital

APRIL 6, 2023

The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. If you're really starting from scratch, do the product. Growth is not really secondary.

Startup 52

Startup Scale CTO Hire Outsourced Development 52