SaaStr

AUGUST 15, 2020

Recently I was catching up with a good friend who used to be CEO of an enterprise-y SaaS social networking company — and the usage and engagement numbers of his business were just awful. So the buyer really doesn’t even have any success metrics going into the first renewal.

AWS 270

AWS Churn Enterprise Engagement 270

Sales Hacker

FEBRUARY 2, 2024

Now, let’s take this idea and apply it to the world of marketing metrics. Knowing that people are incentivized by what they’re rewarded for, marketing metrics boil down to alignment. Marketing should be accountable for Opportunities created (not MQLs) and conversion through the funnel, in collaboration with sales.”

Metrics 91

Metrics Revenue Scale Marketing 91

OpenView Labs

DECEMBER 13, 2019

That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). Product Led Growth Maturity Grader. Product Led Growth Market Map. It’s a Rough Time to Be a Startup – Here’s What You Can Do About It.

Sales Hiring 52

Sales Hiring Benchmarks AWS Scale 52

Sylvia Ng

FEBRUARY 17, 2016

Understand the difference between data, metrics, and KPIs. Work across the stack: mostly Python/Flask, PostgreSQL, JavaScript (React/JQuery/Backbone) and working with AWS. Optimize the site for first-touch visitors, especially in early growth markets. Ability to prioritize data-driven decisions and courses of action.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

Mucker Capital

APRIL 6, 2023

If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products. In my past life as a growth marketer, we did a lot of testing. What are the KPIs you should be measuring in Product Led Growth? The other dimension you need to think about is the product complexity.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MAY 21, 2019

78 times in the AWS … ADABAS was referenced in the Amazon press release and earnings announcement. This Amazon giant is telling the market what’s driving their growth and their future very directly, by their actions and by their words. Twice for retail. And so why is this important? going from grit to great.

Cloud 167

Cloud Scale Finance Retention 167