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3 Customer Retention Strategies for the Pandemic’s Next Wave

ChurnZero

This is a guest blog post by Anita Toth, Chief Churn Crusher. . Customer Success teams are in a unique position to listen to their customers’ challenges. You and I both know how awful it feels to have someone disregard what we say and focus on their end goal instead. This is shocking. The second quarter of 2020 was chaotic.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And I remember being at that Dreamforce in 2009, which was awful. The SMBs during the recession churned at a massive rate, right? Our monthly self-service churn went from like 3% to like 9%, right? And churn got higher than the SMEs, but we all came out of this recession saying, “We kept all of our logos.”

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. Retail was mentioned twice, that’s it, and AWS was mentioned 78 times, so it’s probably not surprising that they’re doing this. I think it’s a really staggering stat.

Cloud 100
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5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)

SaaStr

Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones? You don’t want to fall into a trap of building all this custom stuff, I think you guys all know why that’s a bad idea.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Getting this right allows your teams to work in lockstep together. Today we’re going to talk about the wonderful work of fiction that every product team has known as the roadmap. And I remember when we came in, we’d raised the Series A, or you guys raised the Series A and I inherited the success of that, we started hiring teams.

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Intercom on Product: One for the roadmap

Intercom, Inc.

Getting this right allows your teams to work in lockstep together. Today we’re going to talk about the wonderful work of fiction that every product team has known as the roadmap. And I remember when we came in, we’d raised the Series A, or you guys raised the Series A and I inherited the success of that, we started hiring teams.

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A Look Back: “SaaS Metrics Masterclass: Key Business Metrics, Pricing Strategies and Billing Models with Stripe’s Head of France and Southern Europe, Guillaume Princen” (Video + Transcript)

SaaStr

The second constituent there is the developer. Why do developers love SaaS products? One is your churn. SaaS businesses have churn. Churn, think we’re all familiar with what churn is. Churn defines your average lifetime of your customer. We talked about churn. MRR, obviously.