5 Interesting Learnings from Xero. As It Crosses $650m in ARR.
SaaStr
MAY 19, 2019
Churn is 1.1% Most of the companies in this 5 Interesting Things Series have had net negative churn from SMBs (e.g., Xero’s SMB churn isn’t zero. Customer Lifetime Value is 81 months, from SMB That’s impressive. Inclusive of upsells and churn, their ARPU is $29.25 subscribers. It’s 1.1%.
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