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Advertising Week 360: How to Tell the Perfect Startup Brand Story

Trint

I’d never been exposed to software developers and the mysterious world of coding. I was introduced to a team of software engineers who’d been working on tech that aligned audio and text so that you could follow it like karaoke. I remember saying to the team, “We just invented the future.”

Branding 130
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Best application vulnerability assessment tools for software companies (paid & free)

Audacix

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. What are the benefits of using vulnerability assessment tools during software development? This cloud infrastructure also needs to be secured.

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What Are the Security Measures to Prevent Authentication Attacks

Frontegg

Two-factor authentication gives developers the freedom to implement a variety of options to act as a second layer of security. Developers face many challenges while implementing a secure and user-friendly authentication system. One that comes to mind right off the bat is the dreaded weak password. 2FA or MFA? Image Source.

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PPC or SEO? Which Is the Best Bet for a SaaS Company? ?[Infographic]

Kraftblick

There are plenty of articles dedicated to this matter, but none offers a better solution than hiring a team of knowledgeable marketers. Organic Search or Paid Advertising: A Rough Comparison If you are building SaaS business, you are very well aware of your options in the sector of online advertising. Buy from him.”

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11 Key SaaS Roles and Responsibilities in 2023

User Pilot

They also manage finances and supervise one or more engineering teams. Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. They also manage finances and supervise one or more engineering teams.

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Twilio: The First $100m+ ARR with Jeff Lawson, CEO/Co Founder (Video + Transcript)

SaaStr

Twilio is a cloud communications platform that allows software developers to embed communications into the apps that they’re building. He said, “I feel so bad. Jeff : I felt really bad, because you plan way ahead. For real, why is the developer market bigger today? ” I’ve never heard that.

Scale 285
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After Selling For $580M, Here’s What I Learned About SaaS During My Time At Buildium

Outseta

I was managing a team of 15 and the company had grown to about 140 employees. They were clearly property management and software development, and as someone that was hired to accelerate Buildium’s growth I immediately saw countless opportunities to grow the company by moving into new markets. We mostly succeeded.