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The SaaS Trends You Need to Know for 2020

OpenView Labs

OpenView’s experts weighed in with their predictions across product, sales, marketing, pricing, corporate development and talent. Product Managers Will Own a KPI. How many of your highest paid team members are in sales? The fact is that a great (albeit expensive) sales rep is worth every penny and has an obvious ROI.

Trends 67
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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Turning a sales objection into a unique differentiator. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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Strategic customer success: minimizing post-sale chaos with Tim Conder.

ChurnZero

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. In this way, you can create some objective data that shows this pattern and trends across all accounts. To make the right choices, however, you need a deep understanding of what your customers need and expect from you. What do you recommend?

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How to Target Generation Z Through Paid Ads

Neil Patel

For starters, they’re the first generation to grow up with access to technology throughout their lives. With that in mind, here’s a word of warning: advertising to Generation Z is a double-edged sword. Zoomers recognize and champion this, with 71 percent eager to see more diversity in advertising. Good: Just Eat.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Scale 130
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170 Sales Terms From A – Z: The Updated Glossary of B2B Sales Definitions

Sales Hacker

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started.

Scale 99
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Fearless Marketing: Meet the Small Team Selling Big Dreams

Unbounce

For small and midsize businesses (SMBs), marketing campaigns may be smaller —c’mon, who has the budget to advertise in the Superbowl?!— Sounds like a big opportunity for talent-starved companies to recruit, right? It’s also interesting to see how “community” shapes the allWomen sales funnel. “We Looking at the Landscape.