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A Complete Guide to App Monetization

Neil Patel

App monetization is essential to the success of your mobile app. Whether you plan to charge for downloads or use subscription services to generate income, your app will never be profitable without a monetization strategy. There are many ways to monetize your app and even more tools to help you do it.

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How to Make Money on Instagram in 2024

Buffer Resources

Fast-forward a decade, and the landscape of creator monetization has changed completely.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. And this might be where your next monetization idea comes from. Let’s get into it.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Resources

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Why Should You Create a Twitter Advertising Campaign?

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What is Games as a Service (GaaS) and What Does it Mean For Marketers?

Neil Patel

Games as a Service (GaaS) was introduced as a barrier between consumer cost concerns and user engagement. Games as a Service acts as a continuous revenue service for developers, allowing them to break their reliance on the one-time purchase. Games as a Service Payment Options. What Is Games as a Service (GaaS)?

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Clever ways to approach digital advertising in your game marketing. If you look at last year, I think it was 38 titles a day [that were being released] just on [the Steam] platform, so it’s easy to get lost. The first phase is focusing on your own community,” Todd explains, citing Discord as a great platform on which to do so.

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Finding the Next Wave of Growth: S-Curves and Product Sequencing

Casey Accidental

I’ve had the pleasure of speaking at TCV’s Engage Summit the past two years. Most companies when they find product/market fit with their first product only have one acquisition and engagement loop that is successful, and the job of most of the team is to refine and scale those loops.