The metrics behind Spotify’s IPO
Chart Mogul
MARCH 6, 2018
Spotify’s filing gives us a rare look into the metrics of a large-scale consumer subscription business. Spotify Co-Founder & CEO Daniel Ek. Increased product personalization — This can lead to a stickier product with more invested, engaged users. Average Revenue Per Account (ARPA). Customer Churn Rate. Gross Margin.
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