The Marketing & Growth Hacking Publication

FEBRUARY 10, 2019

I saw superficial because the number of followers you have really shouldn’t dictate to you that your writing is awful, it just means that no one hit the follow button. I didn’t buy followers (I don’t think anyone does that for Medium) And I didn’t advertise to my friends or family my Medium link. And, I have 234 followers. Clap for it.

Growth Hacking 40

Growth Hacking Advertising AWS Engagement 40

Teamgate

OCTOBER 19, 2019

Sure, social media and content marketing are incredibly powerful tools to grow your business too, but comparing them with email marketing would be like comparing apples with oranges. However, to effectively spend your marketing budget, you need to identify channels that generate the best results for you. Absolutely not.

Scale 68

Scale Social Media Underperforming Technical Team Content Marketing 68

Sylvia Ng

FEBRUARY 17, 2016

JOB REQUIREMENTS – MARKETING EXPERIENCE. Experience in any of the following: Email marketing, content marketing, PR, affiliates, partnerships, sales, SEO. Minimum 5 years digital marketing experience. Create and optimize advertising and remarketing campaigns. Working knowledge of ad serving tools.

Engineering 74

Engineering Growth Hacking Scale Social Media 74

SaaStr

JANUARY 28, 2020

They’re just going to cut spending, especially if you are in kind of like media, or advertising, or short term marketing. And I remember being at that Dreamforce in 2009, which was awful. Marketing wasn’t involved, whoever else wasn’t involved.” ” I’m like, that sounds awful.

Sales Hiring 205

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 205

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

User Pilot

JANUARY 26, 2024

Early monetization characterizes also the marketing-led growth model. This approach prioritizes promoting the product via multiple marketing channels like content marketing or paid advertising to acquire promising leads that they later pass on to sales. The more customers you have, the lower the cost per customer.

SaaS 82

SaaS Acquisition Onboarding Retention 82

ProfitWell

SEPTEMBER 25, 2019

One of the most famous lines from Citizen Kane is, “It's no trick to make an awful lot of money, if that's all you want is to do is make a lot of money.” Advertising. Advertising allows any platform that courts a significant amount of traffic to turn that traffic directly into revenue. Advertising & marketing costs.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40