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The Vertical SaaS Gold Rush: Why Non-Tech B2B Is Growing 250%+ Faster

SaaStr

The Numbers Tell the Story: Monday.com Q1 2025 : 30% growth, $282M revenue Asana 2024 : Single-digit growth, struggling with churn Mostly Same Product Category, Mostly Different Customers Both companies build “work management” software. The “productivity software” that seemed essential in 2021 is now getting cut.

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The Keys to Getting to $500M ARR In Just 7 Years with Attentive’s CEO

SaaStr

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Because while the payment problem was solved, the marketing side of mobile commerce remained broken. Attentive spent months with brands, consumers, and regulators to crack this. The result?

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How SaaStr Fund-Backed RevenueCat Went from a $1.5M Round at $7M Valuation in 2018 to $500M+ Today

SaaStr

When SaaStr Fund made the first investment in RevenueCat back in 2018, nobody could have predicted that this “simple API for managing in-app subscriptions” would become the infrastructure powering 33% of all mobile subscription apps and reach a $500M valuation in 2025. ” required weeks of developer time to answer.

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PE Loves SaaS Again: Thoma Bravo Buys Olo for $2 Billion

SaaStr

per share — a whopping 65% premium over Olo’s closing price on April 30th (the last trading day before acquisition rumors started swirling). In April, Thoma Bravo agreed to acquire Boeing’s Digital Aviation Solutions unit for $10.55 They’re clearly bullish on B2B software again. That’s $10.25

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Software-led payments: What’s on the horizon for platforms in 2025? | Episode 46

Payrix

In this episode of PayFAQ: The Embedded Payments Podcast, host Ian Hillis welcomes Matt Downs, President of Worldpay for Platforms, to discuss software-led payments predictions for 2025 and beyond. remains the largest interchange and software market, Matt predicts a loosening of regulatory constraints.

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What is Vertical SaaS?

Stax

Software tailored to your industry? Unlike horizontal SaaS solutions that serve a broad range of businesses, vertical SaaS solutions are designed with deep knowledge of specific markets—making them more intuitive, efficient, and impactful. these software companies are able to develop deep expertise in those niches.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Many mid-market software companies price with the goal of revenue maximization, negotiating for the highest possible price in each sale. Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. A bottoms-up strategy lends itself to penetration pricing.