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Subscribing to the future with Zuora’s Carl Gold

Intercom, Inc.

?. The subscription model has revolutionized virtually every industry. But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. Over the last 7.5

Scale 211
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Recurring revenue: drive business growth with simple metrics

ProfitWell

Recurring revenue is the lifeblood of subscription companies, and for good reason. Finally, recurring revenue gives the company a sense of predictable revenue and compounding growth. What is recurring revenue? Understanding your subscription revenue.

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SaaS Conversion Funnel: How to Track and Optimize Your Funnel

Baremetrics

It’s most helpful to organize your efforts using a well-constructed SaaS sales conversion funnel. When marketing a subscription business, you face even more challenges, like balancing retention and acquisition efforts, identifying new features that your customers are interested in, and working to maximize customer lifetime value.

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SaaStr Podcasts for the Week with Chargebee and Glassdoor — November 1, 2019

SaaStr

What is the process to do it efficiently? How does Krish think your customer acquisition and GTM strategy has to change with the movement from SMB to enterprise? Billion story from its launch in 2008 to its 2018 acquisition by Recruit Holdings. Does it have to be in person? What questions reveal the most?

Scale 125
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Contract terms & conditions and why they matter to marketers

Practical Advice on SaaS marketing

That obligation being met, the vendor expects payment from the customer. I can't tell the Globe that my payment is contingent upon my reading the paper to see if it satisfies my own requirements. If I'm not happy, I can always cancel my subscription. In the SaaS world, anything that slows down the revenue stream is a bad thing.

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The top SaaS companies ruling the East Coast

SaaStock

Collibra provides a cross-organizational data governance and catalog platform that helps companies maximize the value of their data. Kustomer ’s customer management platform combines data from various sources and allows companies to offer an intelligent, powerful and flexible service. Founded: 2012. Based in: New York. Founded: 2008.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

The new joint solution is improved by having the OEM technology embedded into its application, providing increased value to the end customer. The licensor enjoys a new revenue stream. The key defining factor is that the OEM software is embedded into an existing application or platform, and it sells as part of that application.