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Customer Acquisition Guide For SaaS: Definition, Metrics and Examples

User Pilot

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is customer acquisition?

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

And it worked; the Model-T was the most-produced car in the world until 1975. So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. This is where the SaaS Magic Number becomes particularly handy.

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12 Go-To-Market (GTM) Metrics You Should Track for SaaS

User Pilot

Represents the speed at which your customer base increases over a specific period. Customer acquisition cost. The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. Customer activation rate. Monthly and annual recurring revenue.

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Key Definitions in Subscription Billing: Demystifying the Jargon

Blulogix

Key Definitions in Subscription Billing: Demystifying the Jargon By BluLogix Team Welcome to the fourth installment of our comprehensive guide on selecting the right subscription billing platform. Understanding these terms is crucial, as they form the building blocks of any subscription-based business model.

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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

History of the subscription pricing model: From newspapers to the rise of SaaS subscription. What is the subscription pricing model? The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product.

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Top Ten Sales KPIs

Baremetrics

For example, if your conversion ratio is low, is that because your marketing team is bringing in poor leads, your sales team isn’t succeeding in converting high-quality leads, or your development team hasn’t put the best parts of your platform at the front for a successful free trial? But don’t calculate all these KPIs by hand!

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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue.