Intercom, Inc.

MAY 24, 2018

One of our first products was a Watchlist API, which is for OFAC compliance. Expanding our world of free users: we do this a way that feels more B2C and have almost 400,000 users of our free products. Matt: In the SaaS B2B world, we still learn most of it from B2C – we’re a couple of years late. Matt: Free products.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

SaaStr

DECEMBER 31, 2019

Prior to that, she has 13 years of B2B and B2C experience in Silicon Valley and has led marketing teams at Dropbox, Salesforce and Nvidia. If you have a lot of individuals who can buy and use your product than a self-serve or a B2C play probably makes sense. Is it the acquisition of the users? And very similar for AB testing.

Enterprise 131

Enterprise Underperforming Technical Team Scale B2B 131

SaaStr

MARCH 8, 2019

People talk about B2C marketing. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station.

Scale 106

Scale Sales Hiring Underperforming Technical Team Social Media 106

FastSpring

JANUARY 8, 2019

Business to consumer (B2C). Customer acquisition cost (CAC). Payment Card Industry compliance (PCI). Business to business (B2B). Business to business refers to the business that is conducted between companies, rather than between a company and individual consumers. Call to action (CTA). An amount paid or payable.

Payment Methods 64

Payment Methods Merchant Services Payment Services Outsourcing Services 64

Sales Hacker

DECEMBER 8, 2017

Spike in acquisition purchasing power – validated via Tomasz Tunguz. Acquisition speculation – are there more possibilities that could impact SaaS in 2018? Full impact of new GDPR regulations and compliance laws – likely to hurt many outbound focused businesses who fail to comply. So what will you do about it?

Scale 96

Scale Technical Review Outsourcing Services Sales Hiring 96

SaaStr

MARCH 8, 2019

People talk about B2C marketing. My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. Brian Halligan: Now, those examples are all B2C, but this is very much coming to B2B. If you’re B2C, the train’s left the station.

Scale 46

Scale Sales Hiring Underperforming Technical Team Social Media 46

Unbounce

JULY 12, 2023

So from there, I actually started working for Two Mogul and then by way of exit and acquisition, I got to work at Adobe when they acquired Two Mogul. 00:31:26] Andrew Lionis : Yeah, well, as we know, whether it’s B2B or B2C, lead generation in revenue is super important. 00:37:50] Andrew Lionis : Absolutely, Peter.

AI 98

AI ChatGPT Merchant Services Underperforming Technical Team 98

Sales Hacker

OCTOBER 7, 2021

Today I help investment managers harness the power of community and technology to automate regulatory compliance. She earned a bachelor’s degree in Economics from Ramapo College of New Jersey and a master’s in jurisprudence (MSJ) specializing in pharmaceutical and medical device law and compliance from Seton Hall University School of Law.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130