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Mastering the Art and Science of Product-Led Growth With Gainsight

SaaStr

Ciara Peter (Gainsight VP of Product & Design) and Mickey Alon (CTO & Founder of Gainsight PX) share their practical tips for product leaders looking to achieve business growth. A product-led growth strategy relies on the product itself as the primary vehicle for customer acquisition, conversion, retention, and expansion.

Scale 268
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Who is Lenny Rachitsky: Background, Newsletter, Podcast, and More

User Pilot

. “Localmind” experienced steady growth until Airbnb made an acquisition offer in 2012, which Lenny accepted. Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. Lenny’s Newsletter homepage.

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GitLab’s Hila Qu on What B2B Companies Can Learn About Growth from B2C

OpenView Labs

Even just comparing the differences between how growth works for B2C versus B2B at a very high level, it’s easy to see that there are differences at each stage of the customer journey. . Despite these differences, there’s a lot B2B and B2C can learn from each other when it comes to growth. . Acquisition. Defining Growth .

B2C 65
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The B2B Marketplace Funding Napkin 2021

Point Nine Land

What does it take to raise capital, in B2B marketplaces, in 2021? This year, we’re shaking things up with our first ever B2B marketplace napkin! Having invested in 9 B2B marketplaces and gathered data from 20+ different investors, here are our findings on what it takes to raise money in 2021 for B2B marketplaces.

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SaaStr is Turning 10! How a Blog Turned into A Global SaaS Community for 250,000+

SaaStr

Fast forward to today, and there is an amazing amount of B2B-centric content out there, and many others have put together amazing events around the hard-learned lessons of scaling revenue and scaling SaaS companies. total attendees, e.g., a CEO + a VP of Sales and a VP of Customer Success, or two Co-Founders, or CEO + CTO, etc.

Scale 283
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The subscription sales guide: how to sell subscriptions (B2B/B2C)

ProfitWell

Not only does your sales team need to bring new customers through the door, but they also need to ensure that what they’re selling matches up exactly with those customers’ expectations. B2B/Enterprise subscription sales. When you’re selling B2B or enterprise subscriptions, showcasing value throughout the sales process is a must.

B2C 52
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The Hiring Opportunity Most B2B SaaS Companies Are Missing

Outseta

Think of the best CTO-level software developers that you know—do you think your product would progress faster if they were building it 2-3 days per week, or if you hired an average developer in a full-time capacity? . ” For example, maybe your company sells its products primarily online using a low-touch customer acquisition model.