ChurnZero

AUGUST 11, 2020

Customer retention, along with new customer acquisition, has been challenging for most companies when the pandemic hit. While you might be tempted to renew their subscription or sell them a new product, the best course of action is to empathize with their current situation and listen to what they truly need.

Retention 97

Retention Strategy Underperforming Technical Team Software Review 97

Intercom, Inc.

DECEMBER 13, 2018

I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well. We are going from having an enterprise business to having a mid-market business to investing in an SMB business.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

OpenView Labs

FEBRUARY 11, 2021

As a founder, you can use this 84 cents to pay salaries, office rent, dividends, or invest in R&D. Offering free usage is par for the course as a SaaS customer acquisition strategy. If it’s not paid back soon, the customer will collect by canceling the subscription or requesting a refund. Most subscription plans have it.

Scale 52

Scale Payment Methods Payment Services Systems Review 52

Casey Accidental

DECEMBER 11, 2023

To continue its growth, instead of investing in new product value, Eventbrite kept grafting new growth loops onto this core loop to acquire more event creators and drive more ticket sales per event, creating a much more complicated growth model that looks like the below. This is what I realized when I joined Eventbrite.

Payments 113

Payments Scale Payment Solutions Technical Review 113

SaaStr

APRIL 30, 2022

Customer Acquisition Cost (CAC). & So growth of the kind of subscription, eCommerce industry has been over 100% year on year for the past five years, according to McKinsey. Customer acquisition. But also generally pretty high CAC, customer acquisition costs. Customer Lifetime Value (LTV). & a few others.

SaaS Payments 229

SaaS Payments Metrics Payment Methods Scale 229

SaaStr

APRIL 24, 2020

John joined Adobe through the company’s acquisition of Omniture in 2009, where he served as executive vice president of marketing, driving all marketing efforts to strategically advance the industry’s largest standalone web analytics business. John Mellor: So, it evolved into the acquisition roadmap. billion in annual revenue.

Scale 214

Scale Leadership Strategy Technology 214

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. At this point Buildium raised $2M from K1 Capital , investing the money primarily in marketing and hiring.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SaaStr

JUNE 1, 2021

I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaS subscription models. I would love to say, “Oh, I wrote this software, and I put two servers on AWS, and put a credit card form up, and the money just kept flowing in.”

Part-Time VPE 212

Part-Time VPE Technical Cofounder CTO Hire New CTO 212

SaaStr

JULY 1, 2020

I’m looking at it and I’m like, “Who’s got the Wall Street Journal subscription? There’s customer acquisition, and then, there’s your existing customers. For us, it’s been, “Migrate things that you have on invoice over to card.” Let’s cancel it. It’s $9 a month.

Merchant Services 173

Merchant Services Scale Sales Recruiting Sales 173

Baremetrics

FEBRUARY 19, 2018

one related to selling your main product such as subscription services, and another for billings from your onboarding/consulting sales. Even if you couldn’t care less what others do, you might want to determine if you are investing enough in the long-term success of your presumably tech-focused company. Sales & Marketing.

Startup 81

Startup DevOps as a Service Customer Lifetime Value SaaS 81

SmartKarrot

JANUARY 18, 2022

India has seen exponential growth in SaaS investments in the last decade. Instead of marketing, Zoho invests in R&D and customer service. The company offers a data analytics platform based on Amazon Web Services (AWS), Google Clouds, and Microsoft Azure. Zoho is committed to offering outstanding customer service.

SaaS Payments 11

SaaS Payments Payment Solutions Payment Methods Payments 11

Unbounce

JULY 30, 2019

November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. A mystery box takes an awful lot of the pressure off visitors looking for a meaningful gift. Or maybe you’re selling something that’s a big investment.

Scale 111

Scale Branding Underperforming Technical Team AWS 111

Sales Hacker

OCTOBER 7, 2021

Invest in your development internally and externally. Cassie spent the first pre-SaaS chapter of her tech career in growth roles in subscription and marketplace businesses (TheLadders.com, GLG). Invest in your cross-functional partners. Invest in a coach. What is your best piece of career advice for women in sales?

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130