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TikTok Has Landed Me $160K in Brand Partnerships and a 6-Figure Book Deal — Here’s How I Did It

Buffer Resources

A fellow business owner recommended I get on the platform to expand awareness for my disability advocacy company Diversability , and I gave it a chance but initially struggled to find traction. I made brand partnerships as seamless as possible Brand deals have been a wonderful additional revenue stream for my business.

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Cognigy Sells for $955M in the Latest AI Unicorn Exit: But Was There Even an AI Premium at All?

SaaStr

Rather than paying an AI premium, Nice arguably got a bargain on proven enterprise fundamentals while Silicon Valley pays founder premiums for fraction of the revenue. Cognigy generated approximately $37 million in revenue in 2024, up from $17.5 At a $955 million valuation, that’s roughly a 26x trailing revenue multiple.

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Facebook Ads: A Quick-start Guide for Beginners

Buffer Resources

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

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How to use landing page sales funnels to convert more visitors

Unbounce

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. This integration helps you track leads, automate follow-ups, and maintain engagement with your prospects.

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Olo vs Toast: $2B vs $25B – The Strategic Tale of Two Tech Giants

SaaStr

larger revenue base by 2025. larger revenue base by 2025. Free Cash Flow: Nearly break-even (partner payment timing impact) Toast: The Growth Juggernaut Q4 2024 Metrics: Revenue: $1.34B (+29% YoY) ARR: $1.6B (+34% YoY) Operating Income: $32M (2.4% Sometimes the bigger market wins, even with lower initial margins.

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3 Tips to Accelerate You to $100M ARR and Beyond with Payrix Director, Marketing Katie Wickham and Bob Butler, Payrix Chief Commercial Officer (Video)

SaaStr

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Brex then scaled its payments business quickly.

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5 Interesting Learnings from Shopify at $5 Billion in ARR

SaaStr

Zoom came out of 2020-2021 with SMBs no longer growing, but a huge boost in the enterprise. Payments still materially accelerating overall growth to 16%, and predicting revenue growth from payments and merchant solutions to more than double that of subscriptions and SaaS. More on that here. Or quite get right.