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New feature: Custom charts

Chart Mogul

ChartMogul is really great when it comes to letting you drill down into your data; however, up until now we’ve required you to rebuild your custom views each time you load the app, or bookmark a URL. Sergei Anikin, CTO, Pipedrive. January 1, 2017–December 31, 2017). New Feature: Stay Focused on Your Goals With Targets.

New CTO 45
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The 18 Awesome Women of SaaS in Asia

SaaStock

After five years at Ernst & Young in New York, she served as Vice President at Citigroup in the Big Apple. Kathleen Ting studied at Cornell University before joining the financial service provider BlackRock in New York as Global Consulting Relations Analyst. Jessie Lam. And not surprisingly, Jaclyn wants to empower women who code.

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How to turn a first-time purchase into a high LTV customer

Chart Mogul

“Segmentation gets people to make decisions” Travis Logan, CTO & Co-Founder, Justuno. The easiest way to get started with segmentation is to go one level deeper in your lead capture data. For example, what information are you currently capturing when a new visitor arrives at your site?

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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. SaaS Community Marketing: 11 stories from software companies. We have received over 2.6k

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes the game on you. AI and machine learning are enabling PPC analysts to spend less time manually crunching data and more time on strategy development. Yosem Reichert-Sweet, CTO, Unbounce. Enter artificial intelligence.

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A Canoo for two

ProfitWell

But once they dug deeper into the data, they found out that their campaign generated the same amount of web traffic as a reasonably successful blog post, converted minimal leads, and generated barely any business. Here's the data. With 43 million impressions, it certainly seemed like a successful campaign. Is content marketing dead?

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Reddit’s Nick Caldwell on engineering leadership

Intercom, Inc.

On day one as Reddit’s new VP of Engineering, Nick Caldwell faced a dilemma. He had to quickly determine which team members displayed a potential for leadership and teach them the fundamentals of management so they could make new hires and scale – without ruining the culture. What to tackle first as a new leader.