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After five years at Ernst & Young in New York, she served as Vice President at Citigroup in the Big Apple. After 11 years in finances, in 2016 she became the CFO of Brinc.io, boldly entering into the tech world. In 2016, she moved to Hong Kong to head Innovation at HSBC. Kathleen Ting. Janet Yuen. Kandy Yeung.
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Adam Risman , a former host of the podcast, asked Rachel what made that point when Rachel joined Slack in 2016 the right time to invest in growth marketing? For Slack, that was clearly the engineering and dev communities, who love new tools. Historically, Slack relied heavily on virality for its growth. And it was very successful.
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Prior to their IPO in 2016, Twilio had raised over $250m in VC funding from some of the best in venture including USV, Bessemer, Salesforce and Techstars just to name a few. Prior to founding Twilio, Jeff was the Founder & CTO @ Nine Star Inc and enjoyed a spell at Amazon as a Technical Product Manager. Just to name a few.
Are marketing becoming the new sales team with their content being used more and more in the sales funnel? Bret was formerly the CTO at Facebook. When we were acquired in 2016, it was about 30,000 employees. What measurements should be used to determine their success? How does this change when selling to SMBs vs enterprise? *
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