SaaStr
NOVEMBER 21, 2022
An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Let’s examine how an ICP focus has helped two businesses win in a competitive marketplace. . Shopify took the company to IPO in 2015 and today has a market cap of about $40 billion. .
SaaStock
JANUARY 25, 2019
Since its launch in 2015, it has attracted more than 4,500 retailers who use it as their central marketplace. Founded : 2015. Some of its top uses include financial services, e-commerce, marketing, education, and many more. . The Brazilian platform Superlógica is created with small service businesses in mind.
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Intercom, Inc.
MAY 5, 2020
All of this thinking, planning and building culminated most recently in the launch last week of our App Partner and Service Partner programs , which unlocks new sales, marketing and technical opportunities for companies we collaborate with. Then you have to understand that you can’t be a platform without having that marketplace point of view.
Neil Patel
NOVEMBER 9, 2020
Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup. These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019 , which is a 40% increase from 2015. Micro Acquire is a marketplace that connects startups to buyers.
Buffer Resources
NOVEMBER 12, 2021
When Sherrell Dorsey started the digital news and insights platform The Plug , she knew she wanted it to be seen as the leading voice in the Black innovation economy—and she wanted her voice to be in the mix as well. This is especially true when your individual thought leadership aligns closely with the mission of your company.
Neil Patel
AUGUST 4, 2021
Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. So many companies are trying so hard to be innovative that they don’t pay attention to the tried-and-tested content types that already work. Stick with what you know. They can be pretty darn effective.
Intercom, Inc.
JANUARY 16, 2020
We chatted about the company’s evolution from RealtimeBoard, a tool beloved by the UX community, to Miro – a rapidly growing SaaS innovator that boasts Dell, Netflix, Ikea, and Spotify amongst their steadily growing roster of clients. Andrey explains why embracing the professional services sector in a unique way has paid dividends.
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