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Benchmarking Xero's S-1 - How 7 Key SaaS Metrics Stack Up

Tom Tunguz

Xero Income Statement 2007 2008 2009 2010 211 2012 2013 2014. You can read through Xero’s investor materials on their investor portal and sift through their annual report for 2015 here , which reveals that the company acquires SMBs by convincing outsourced accountancies migrate the SMBs these accountancies serve to Xero.

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition, conversion, and expansion. This is covered in-depth in the Developer Go-To-Market-Playbook. . I vaguely remember reading Dave McClure’s pirate metrics slideshare (circa 2007!)

Scale 72
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The Things Nobody Tells You About An $8B Acquisition with Ryan Smith from Qualtrics (Video + Transcript)

SaaStr

Join Qualtrics Co-Founder and CEO alongside SaaStr Founder and CEO Jason Lemkin as Ryan reflects on the survey software maker’s acquisition by SAP this year. We wanted to automate research that was being outsourced and then we wanted to take it to the world. What we do is we help companies close the experience gap.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

In enterprise software, it’s all about contracts, long term contracts. When we actually did our market research, we found that 80% of physical therapists were still using and documenting on pen and paper back in 2007. I’m not doing very well here. I said, I know what we’ll do. We have 99% customer retention.

Scale 169
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How Clio grew from a lifestyle business to a legal tech juggernaut

Point Nine Land

For Jack Newton and Rian Gauvreau, the lightbulb moment that led to the creation of Clio came out of a casual conversation they had in 2007 with the director of practice standards at the Law Society of British Columbia, an organization that can be compared in function to the National Bar Association in the U.S. Again, this was 2007.

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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40
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Building a Roadmap for Early-Stage SaaS Growth [Webinar]

SaaSOptics

He’s experienced in leading multiple B2B software companies from startup through acquisition. It’s not a well known moniker, but generally speaking, these are companies that have achieved initial revenue traction and are really in a position to accelerate their customer acquisition, go to market.

SaaS 40