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What to Know About the Software Buying Landscape in 2023: What’s Changed, What’s the Same, and What Your Buyers Want with G2 CMO Amanda Malko (Video)

SaaStr

Amanda Malko is CMO at G2, a software marketplace and review site that reaches over 60 million buyers annually across 2000 software categories. In this session, she shares insights and trends from research conducted this year that can help software buyers and sellers make smarter decisions about software and the market. .

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. And today, I’m very excited to be the co-founder and CEO of G2 where we’re building the world’s leading marketplace for SaaS software. The situation is getting worse. Godard Abel | Co-Founder and CEO @ G2.

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We Tested The 10 Best Customer Engagement Software: Here’s What We Found

User Pilot

That’s where customer engagement software comes in. How I chose the best customer engagement software My evaluation process combined thorough feature analysis , a careful review of user feedback, and insights from industry reports. But how do you track and strengthen these connections? Userpilots pricing.

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How AI could impact the B2B software industry in the next decade

Point Nine Land

How the AI wave could impact the B2B software industry in the next decade Last year I explained in a video, embedded below, that I believed the B2B software industry was entering a new stage: the SaaS wave was now in its deployment phase, and at the same time, the next big innovation wave, driven by AI, was in its installation phase.

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State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)

SaaStr

Before I joined the venture capital industry many years ago, I was a software developer, and I worked for a startup around the 2000 time period. The cloud software industry has changed. Many of these are names that you know, and this is actually the largest we’ve seen in history.

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The IT Handbook to Choosing the Right SaaS App

BetterCloud

Whether you’re in a SaaS-powered workplace or just dipping your toes into cloud software as you shift to a remote workforce, one thing is immediately clear: There are so many options out there. When any employee or business unit identifies a need for new software (including IT), the first thing I do is get a look at the space.

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10 Years In Tech

Outseta

Best of all, the types of smart people that you run into in tech run the gamut from highly technical software engineers, to massively creative designers and marketers, to analytical data wizzes and finance experts. Your email marketing software is important, but we’re not neurosurgeons here.