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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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Building a sales team that can go from $0-$50M (Video + Transcript)

SaaStr

Building a sales team that can go from $0-$50M (Video + Transcript). Gaetan Gachet | SVP of Sales @Algolia. It’s an honor to be here with this mythical creature, this sales leader that goes from zero to 50 million in the same job. He has a whole French sales team and office that only speaks English in Paris.

Scale 136
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The Role of Product Marketing—And Why Startups Need to Define It

OpenView Labs

Specifically, I’m talking about product management and product marketing. Unlike functions such as sales, engineering, or finance—where the roles, responsibilities, and outcomes are clearly understood (and measurable)—product management and product marketing can’t always make those claims, particularly in early-stage companies.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

And the reality is most of them don’t, most of our customers and prospects don’t trust us, especially those of us in sales. And as an entrepreneur, I do consider myself in sales and I believe sales is a noble profession. ” I think the same shift is happening in recruiting.

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A Lead Gen Go-To-Market Cheat Sheet

SaaSX

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The second case where initial sales & marketing aren’t needed to launch a product is when a founder has a built-in network of ready buyers and lands initial customers through their own efforts. The skill of the sales reps.

Scale 52
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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

But in working with these enterprises in their corporate l&d teams, and seeing the inefficiencies in the workflows, and and then coming from a sales background, seeing existing operating systems for rev ops, or even DevOps for software development, or marketing, ops, so on and so on. it’s a sports tech company. Check it out.

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Q&A with Maria Pergolino, Anthony Kennada, Aaron Ross and Jason Lemkin (Video + Transcript)

SaaStr

And so, she can, and Anthony just finished up basically going from the first sales hire at Gainsight at almost 100 million in revenue and has just retired. Maria : It’s like saying, “Hey, you want a sales rep to carry 10 times the quota they do today. You can’t, you have to invest in that sales infrastructure.”