State of the Cloud 2019: Europa Edition with Alex Ferrara, Bessemer Venture Partners (Video + Transcript)
SaaStr
OCTOBER 31, 2019
The next topic in our framework is retention, so, once you’ve acquired these customers and you start to scale the business, how should you think about the investment needed to retain those customers? SMB businesses just go out of business much more frequently, and so their gross retention numbers are going to be lower.
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