Marketplace as a Service Software Engineering Strategy 
SaaStr
MARCH 18, 2025
Software engineering teams have been early adopters of AI coding assistants precisely because they provide an immediate, measurable lift. Laiva Becoming the platform of choice for life science companies and research institutions by creating a two-sided marketplace with significant SaaS components. This is exactly backward.
SaaStr
APRIL 30, 2022
It wasn’t the case 20 or even 10 years ago, where the business models of the internet were more focused on eCommerce, marketplaces, or even advertising. I didn’t want to pay for this service.” And what are the different pricing strategies? This wasn’t the case. I mean, this is quite new.
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Intercom, Inc.
FEBRUARY 26, 2018
It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. The same is true in software. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software.
Andreessen Horowitz
SEPTEMBER 19, 2023
We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. Prior to founding Instacart, Apoorva was a fulfillment optimization software engineer from Amazon. Both offered consumers a ton of convenience through their service.
SaaStr
SEPTEMBER 3, 2019
Lambda School trains people online to be software engineers. Grasswire, it was because we had no team and no monetization strategy, which I do not recommend. Uber is a classic marketplace company. It’s a two-sided marketplace. You had town car services before. Want to see more content like this?
Outseta
FEBRUARY 2, 2019
Founders agree to a salary cap (based off of the average salary of a software engineer in the nearest major city), and can increase their salary up to that cap as the business makes money. So we can help with strategy, mostly on the capital side.” The ecosystem, for us, is a no-brainer.
Point Nine Land
APRIL 21, 2021
In SaaS vs. marketplaces? If you apply Paul Graham’s “Startup = Growth” logic to product management, you come to the conclusion that in early days, being very reactive and tactical might be the best product strategy. Start by figuring out the strategies that will bring you effective, efficient and long term growth.
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