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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Funneling time, energy, and resources into developing a stellar customer acquisition strategy is only helpful if it’s designed with your target market in mind.

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20 Secrets to Boost Your Facebook Organic Reach

Neil Patel

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Post your team photos like Zappos. Not any more.

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How to Work With a Consultant: The Ultimate Guide

Neil Patel

Unfortunately, your in-house team doesn’t have the required expertise to push through change. Our team at Neil Patel Digital has compiled the ultimate guide below to help you understand the nuances of working with a consultant for the best results. Spot knowledge gaps and weak points in strategy, and ask for alternatives.

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Vertical SaaS vs Horizontal SaaS: 8 Differences and Similarities

Stax

Software as a Service (SaaS) has made business software more accessible by offering cloud-based, on-demand access to a range of solutions, from project management and collaboration to sales and marketing. Horizontal SaaS refers to general-purpose software solutions that are applicable across industries and attract a diverse user base.

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How to Run Holiday Promotions for Service-Based Businesses

Neil Patel

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? In fact, the run-up to the holidays is a perfect time for any service-based business to find customers and start the new year on a profitable note.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1.