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How to Do a Competitive Analysis in SaaS

User Pilot

Assess your competitor’s marketing strategies Next, study how your competitors market their products. This involves evaluating their messaging, content marketing efforts , social media presence, SEO strategies, and paid advertising campaigns. Create a competitive analysis report template.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

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Customer Segmentation Analysis: How-to Guide With Types & Examples

User Pilot

TL;DR Customer segmentation separates users into smaller groups based on shared characteristics to personalize user experiences and optimize marketing campaigns. Customer segmentation is different from market segmentation since the former focuses on the existing customer base, while the latter considers the entire market.

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How to Conduct An Effective Customer Analysis in 8 Steps

User Pilot

Gather insights about your customers from internal teams. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. This will help determine which market segments to prioritize and how much effort to put into each one.

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How to Choose The Right Analytics Agency

Neil Patel

Or perhaps you need to discover new market segments by leveraging customer data. A Well-rounded Team. For that reason, the analytics agency that you work with will need to have a diverse set of team members who are both analytical but also creative. Syncing With Your Team. A Solid Client List.

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4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)

Sales Hacker

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. Buyer Personas: The Good, The Bad, and the Ugly.

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How to Use Marketing Experimentation to Boost Your Marketing ROI

User Pilot

Marketing experimentation is an approach to generating fresh ideas, testing strategies, identifying your mistakes, optimizing campaigns, and making data-informed decisions moving forward. It can also uncover hidden opportunities for organizations in new markets, segments, or use cases. Why you should run marketing experiments?

Marketing 105