User Pilot

OCTOBER 26, 2023

The Ansoff Matrix, a popular business growth model, distinguishes 4 key growth strategies: Market development Market penetration Product development Diversification The taxonomy takes two key growth drivers into account: introducing new products or entering new markets. PLG depends on the self-service model.

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

OpenView Labs

MAY 5, 2020

Emanuel certainly handled his share of crises—but nothing quite like the COVID-19 pandemic in terms of complexity and scale. No one will come out of this experience unscathed, but some will come out of it stronger than they went in and better positioned to thrive in the market that emerges from the current situation.

Marketplace as a Service 57

Marketplace as a Service Scale Market Segmentation Pricing 57

FastSpring

APRIL 13, 2023

And so I did early stints at Zillow, Tumblr and a company called Fiscal Note, all in different markets, doing different things in different market segments. It starts with self service. And so that was really about giving an even playing ground for for companies to navigate the policy market. Nobody does it alone.

Payment Methods 142

Payment Methods Marketing Payments SaaS Payments 142

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Cold Outreach. Social Media.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. It just made it a lot easier for us to scale up Salsify as we found success.

SaaS Payments 250

SaaS Payments Scale Payment Services Payment Solutions 250

OPEXEngine

MARCH 9, 2021

Instead of taking a reckless approach, it’s critical to make sure you have some key building blocks in place before going to market. It’s not just about delivering a superior product to the marketplace; rather, several stars must align,” he says. He shifted Zenefits from a service-heavy business to a SaaS model. “We

Scale 52

Scale Sales Hiring Marketplace as a Service Underperforming Technical Team 52