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“7 Tips and Tricks to having happy customers at Scale” New Relic EVP, Roger Scott (Video + Transcript)

SaaStr

Hear from Roger Scott, New Relic’s EVP and Chief Customer Officer as he shares his 7 tips and tricks for keeping your customers happy— and how to do so at a large scale. That’s not a bad start. We could see the market opportunity there, but nothing as big as we’ve been able to realize, now, as a company.

Scale 164
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SaaStr Podcast #398 with Salsify Co-Founder & CMO Rob Gonzalez

SaaStr

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. It just made it a lot easier for us to scale up Salsify as we found success.

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There are No Shortcuts: 5 Hard-Won Lessons from Zenefits CEO Jay Fulcher

OPEXEngine

“I’ve talked to countless entrepreneurs who are anxious about the next step—first seed round, hiring a team, landing a board member, etc.,” That’s exactly what got the former Zenefits leadership team into trouble. As you start to develop a go-to-market strategy, “make sure to think through the process holistically,” says Jay.

Scale 52
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

Below, we’ll dive into how to develop a customer acquisition strategy from start to finish. . How to Develop a Customer Acquisition Strategy. Identify your target market. To find qualified prospects, you’ll need a thorough understanding of your target market. You have poor product/market fit.

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How Dopple Is Defining an Emerging Market

FastSpring

When Justin and his initial team started looking for a way to capitalize on VR/AR technology, they focused their attention on the “made-to-order” industrial market. But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. It starts with self service.