OpenView Labs

SEPTEMBER 10, 2020

Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Let me be clear.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

User Pilot

OCTOBER 26, 2023

Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. PLG depends on the self-service model.

Acquisition 98

Acquisition Scale Marketplace as a Service Onboarding 98

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). These metrics will vary by company, but can include elements such as the following: Sales Funnel. Marketing Lead Gen. Productivity Per Sales Rep. Pipeline Coverage.

Sales Hiring 44

Sales Hiring Acquisition Forecasting Outsourced Development 44

SaaSOptics

MAY 19, 2022

For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial. What role will marketing play in the acquisition process? . At what point will you introduce Sales into the buyer’s journey? .

Acquisition 59

Acquisition Scale Strategy Software Review 59

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Across markets, companies were “taking big data sets and visualizing them in interesting ways to create user experiences.” It starts with self service. That’s a big question.

Payment Methods 116

Payment Methods Marketing Payments SaaS Payments 116

SaaStr

NOVEMBER 21, 2020

How should sales and marketing work together on pricing? Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics.

SaaS Payments 277

SaaS Payments Scale Payment Services Payment Solutions 277

FastSpring

JANUARY 8, 2019

A type of performance-based marketing in which a business rewards partners (also known as affiliates) for each visitor or customer brought by the affiliate’s marketing efforts. Amazon Marketplace. Selling on the Amazon Marketplace can significantly boost volume through your store. The largest 3rd party ecommerce platform.

Payment Methods 61

Payment Methods Merchant Services Payment Services Outsourcing Services 61