User Pilot

OCTOBER 26, 2023

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The goal is to increase market share within existing markets.

Acquisition 105

Acquisition Scale Marketplace as a Service Onboarding 105

SaaStr

JANUARY 5, 2023

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). Employee Retention. Gross Retention. SaaS companies are known for their bold bets in an evolving marketplace, but these risks rest on a bedrock of metrics and data.

Sales Hiring 40

Sales Hiring Acquisition Forecasting Outsourced Development 40

OpenView Labs

SEPTEMBER 10, 2020

If he replaces the hire but still has no idea what the market needs, how is that going to stop the bleeding? After all, the marketplace speaks the loudest, and without customers you don’t have a business. It’s a challenging market segment to tackle as you can’t take a one-size-fits-all approach.

Sales Hiring 74

Sales Hiring Enterprise Scale Startup 74

SaaSOptics

MAY 19, 2022

To find qualified prospects, you’ll need a thorough understanding of your target market. The answer lies in your product or service’s value proposition. In this case, you can run a cohort analysis across these market segments and see what acquisition methods perform best. Cold Outreach.

Acquisition 59

Acquisition Scale Strategy Software Review 59

SaaStr

NOVEMBER 21, 2020

Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. And there’s a lot of benefit to running a software as a service, in general.

SaaS Payments 255

SaaS Payments Scale Payment Services Payment Solutions 255

ProfitWell

AUGUST 15, 2019

In a hyper-competitive market, getting your pricing right can make a difference when it comes to a great product that sits on the shelf versus one that flies off it. But the sheer volume of market trends and data that you’ll want to consider when determining how much to charge for your products or services is overwhelming.

Pricing 40

Pricing Subscription Payment Features Business 40

SaaStr

JUNE 16, 2020

Whereas, if companies have a bit higher attrition and retentions less than 80%, the churn could go up to above 16%. I was an account executive covering financial services vertical and covering in New York. And so, I remember being in New York and the whole market was melting down. Matt Garratt: Go to the next slide.

Sales Hiring 159

Sales Hiring Scale SaaS Payments Payment Services 159