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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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How to Align Offerings with Expectations: Identifying Customer Value in Subscriptions

Blulogix

This blog post explores effective techniques for identifying what your customers truly value and how to align your subscription offerings with these expectations, ensuring your services resonate deeply with your audience. This could involve flexible pricing tiers, customizable service bundles, or personalized content recommendations.

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9 Growth Initiatives for Successful Companies [With Examples]

User Pilot

Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. SaaS companies enhance customer acquisition and retention through personalized onboarding and in-app guidance. The goal is to increase market share within existing markets.

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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). increase new feature retention).boarding). increase new feature retention) Pain points (e.g. build in-app experiences that increase product adoption and retention without coding). Company details (e.g. Attest website.

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Strategies to Increase Customer Retention: What Every Playbook Should Include

SmartKarrot

A high customer retention rate is a testament to a company’s customer-centric approach, resulting in increased profits, positive word-of-mouth, and enhanced brand reputation. Considering this, here are five crucial strategies every customer retention playbook should include: 1.

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7 Ways to Grow Your Company in a Competitive Market

How To Buy Saas

Focus on Your Unique Selling Proposition (USP) You must concentrate on your Unique Selling Proposition (USP) to stand out in a competitive marketplace. Your USP distinguishes your company from the competition and gives clients a compelling reason to choose your products or services.

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Top Customer Success Courses and Training that every CSM needs in 2022

CustomerSuccessBox

This course is for: If you work with customers and are interested in the topics of marketing, market research, sales, customer service, and strategy this course is for you. Benefit from real, practical experience proven to drive best-in-class retention, revenue and to make you and your customer successful.