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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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8 Tips for a Brand Awareness Campaign

Neil Patel

You want them to associate your company with a particular product or type of service. Whether you’re a startup just trying to build a name for yourself in a crowded marketplace, or you’re trying to rebrand an old company , you can benefit from a brand awareness campaign. Then, do some market research. Track Your Results.

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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product teams advocate strongly for users: they’ll gather customer feedback, conduct market research, isolate a clear target market, and ensure new features are built to directly address user needs. You don’t want to launch right into building new features if you’re not sure there’s a viable market.

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PPC Consulting

Neil Patel

Thorough Market Research and Plan of Action. A PPC consultant can be your go-to when you‘re unable to do market research, execute the right type of strategies , or launch successful marketing campaigns that help you achieve your business objectives. Measuring the ROI of PPC Consulting Services. Wrapping Up.

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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Aaron Ross is a name many would be familiar with.

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6 Customer retention metrics vital to growth | ProfitWell

ProfitWell

For years, aggressive customer acquisition strategies have dominated the marketing space. But as cost containment becomes a priority for businesses looking to thrive in the modern digitally-transformed marketplace, keeping existing customers happy and loyal is now a primary concern. We're about to go diving for metrics.