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What is Marketing Research? Examples and Best Practices

User Pilot

Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making. Interviews. Product trials. Focus groups. Each method has its benefits.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

He also shares insights about how Cognota is maintaining ownership over the category they created while encouraging dialogue and collaboration in the market. Stream the full interview below or find it wherever you listen to podcasts. And I just started a consulting business, it was a service business.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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How Dopple Is Defining an Emerging Market

FastSpring

Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. It starts with self service.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past. I realized that I was missing something fundamental in that first company that was deep product/market fit.

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Miro’s Andrey Khusid on the art of distributed teamwork

Intercom, Inc.

?. Andrey Khusid, founder and CEO of Miro , hasn’t done many interviews. Andrey explains why embracing the professional services sector in a unique way has paid dividends. Because I think everyone talks about platforms but to actually do it properly – and it sounds like you guys are really invested in it – it is a big investment.

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SaaStr Podcasts for the Week with Outreach and OverView — December 20, 2019

SaaStr

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. This interview originally aired as Episode 229 on April 29, 2019. Below, we’ve shared the transcript of Harry’s interview with Manny.

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